What is ManyChat?

ManyChat is like a super-smart helper for your business.It lets you have live customer conversations and use a ManyChat bot to talk to people on platforms like Facebook Messenger and Instagram. It allows businesses and individuals to automate their conversations, engage with customers and improve their marketing efforts.
Plus, it helps you build a customer database so you can get to know your audience better.
And if things get tricky, you can always connect with your live chat agents to take over the conversation.It’s all about making it easy for you to talk to your customers and grow your business.
How It Works

ManyChat operates through an intuitive visual drag-and-drop interface, making it easy to build and manage chatbot flows. Businesses can use the platform to create automated responses, manage customer queries, and run marketing campaigns. The platform also integrates seamlessly with numerous third-party applications, enhancing its functionality and reach.
In Manychat, you have several tabs where you can manage your chat automations from:
- Home – General overview of your chatbot and tips on how to get started
- Contacts – Overview of everyone who talked to your chatbot
- Automation – This is where your chat flows and chat automation live
- Live chat – when you hand over a chat from the bot to an agent, here is where you can chat with contacts
- Broadcasting – if you want to send mass messages to your contacts
- Settings – here you control the settings of your chatbot and Manychat account.
Integrations and Compatibility
Manychat supports Instagram, Messenger, and WhatsApp on the free plan. If you want to add SMS and Email, you’ll need to upgrade to a paid plan.
It also offers integrations with other tools like Google Sheets, Hotmart, ChatGPT, Mailchimp, and more. It’s a web-based platform you can access from any device with an internet connection.
That said, building a workflow from a smartphone will be much more difficult than with a desktop.
Customer Support
Unless you’re on the Pro plan, you have limited customer support options – email only. The Pro Plan gives you 24/7 ticket support.

Live chat technical support is available from 3a to 7p EST Monday through Friday.
Manychat AI Features
Manychat has many AI features you can use in your chatbot:
- Manychat Keywords
- AI Intents
- AI Step
- AI Flow Builder Assistant
- AI Text Improver
Chat Widgets
ManyChat offers two types of embeddable widgets – a button or a box. You’ll create the widget you want, set it to match your website’s style, and then embed it wherever you want on your website to direct traffic to start a conversation.
I could not personally test this feature, because it’s not included in the Free Plan. It’s part of the Growth Tools feature set, which is only available in the paid plans.
Analytics and Tracking
This is another area I couldn’t personally test because I wasn’t using MyChat Pro. According to the company blog, there’s a Metrics tab available in the dashboard for those users.
To make it work, you’ll need to install the ManyChat Pixel. It will track actions on your site, and help you see things like earned revenue, average payment amount, average payment count, sales, and buyers.
Why Choose ManyChat?
ManyChat stands out for its comprehensive feature set, ease of use, and ability to drive meaningful customer interactions and sales. Whether you are a small business or a large enterprise, ManyChat offers scalable solutions to meet your marketing needs.
What You Get with ManyChat
- Access to a robust chatbot creation tool
- Multi-channel messaging support
- Data collection and lead generation features
- Customer support and community access for assistance and networking
Chatbot elements
Manychat offers all the essential elements to create your chatbot. Among these, there are two elements that I would like to point out.
Conditions Element: This element is essential for using logic in your chat automations. By using a condition, you can tailor each conversation to individual contacts, which improves the user experience of your chatbot.
Start Automation element: This element is a game-changer for scalability. It allows you to start another flow within your Manychat account. The advantage here is that you can reference other automations. Therefore, you don’t need to copy and paste duplicate content.
Where to Purchase
ManyChat can be accessed and purchased directly from the ManyChat website. They offer various plans, including a free plan for up to 1,000 contacts and a Pro plan starting at $15 per month for additional features.
Why Grab ManyChat?
Investing in ManyChat allows businesses to automate and optimize their customer interactions, ensuring that no lead is missed, and every customer receives timely, personalized responses. This tool not only helps in saving time and reducing operational costs but also enhances overall marketing effectiveness.
What is the disadvantage of ManyChat?
Manychat has one disadvantage: It’s hard to translate your chatbot to multiple languages.
Integrations
Manychat has direct integrations with:
- Zapier
- Make (formerly Integromat)
- Google Sheets
- ActiveCampaign
- MailChimp
- ConvertKit
- HubSpot

Manychat Live Chat
The Inbox is the built-in live chat feature of ManyChat.
By using the Inbox, you can hand over the conversation from your chatbot to one of your customer support agents:

Additionally, Manychat provides an iOS and Android app. You can use it to respond to questions on your phone. Moreover, Manychat provides an advanced version of their Inbox: Manychat Inbox Pro. This is a more advanced live chat and has extra features, such as:
- Agent chat analytics
- Creating groups of team members
- Auto-assign conversations based on rules
Is ManyChat approved by Instagram?
Yes! Manychat is an official Meta business partner. This means they are 100% approved by Facebook and Instagram.
What are ManyChat growth tools
Manychat Growth Tools are ways to drive traffic to your Manychat automations. Examples include the Comment Growth Tool, Messenger Ref URL, Customer Chat Widget on your website, Website Modals and JSON Ads.
Key Features
Automated Chatbot Flows: Build complex conversation pathways with ease.
Multi-Channel Support: Engage customers across Facebook Messenger, Instagram, WhatsApp, SMS, and more.
White glove 1:1 product onboarding and premium live chat support.
Unlimited training with a customer success manager.
Priority access to Manychat automation experts.
No price scaling with contact growth.
24/7 ticket support.
Visual Flow Builder: An intuitive interface to design and manage chat flows.
Templates and AI Assistance: Ready-to-use templates and AI support make setup simple even for non-technical users.
Manychat Analytics
Manychat has four types of analytics:
- Manychat Insights
- Automation Analytics
- Conversion Analytics
- Agent Analytics
Pricing & Plans
Manychat has a Free plan with basic features, a Pro plan that starts a $15 a month and Premium

Is Manychat worth it?
So, should you use Manychat to create your chat automations?
Yes, you should.
In fact, I use it all the time to create chatbots for my own clients.
Manychat is one of the best chatbot platforms in the world for creating chatbots on Facebook Messenger, Instagram, WhatsApp, Telegram and SMS. Especially if you are just starting out with creating chatbots.
Their flow builder is super easy to use, provides all the chatbot elements you need, you can store information about your contacts, have conditions to create personalized conversations, built-in live chat, automatically reply to keywords, built-in AI features, can publish your chatbot on 6 channels, all the marketing possibilities you need, many direct integrations with other applications, very useful analytics and all this for only $15 a month.
Pros and Cons
Pros:
User-friendly interface
Extensive integration options
Strong lead generation and engagement capabilities
Cost-effective automation
10 popular integrations
Powerful automation features
Easy to use.
Multi-channel support.
Cons:
Limited functionality in the free plan
Customer support can be limited in scope
Manual setup required
No multilingual support
Manychat Growth Tools: Drive Traffic to your chatbot
And this is where Manychat sets itself apart from the competition.
With Manychat, you can use Growth Tools to drive users from your social channels to your chat automations. And Manychat has so many growth tools to drive traffic to your chat automations.
This is one of the many reasons why I am using Manychat for almost all of my clients, because they have the right growth tools to drive users to your chat funnels.
Frequently Asked Questions and Their Answers
1.What is ManyChat used for? ManyChat is used for creating automated chat environments across platforms like Facebook Messenger, Instagram, WhatsApp, and SMS. It helps businesses engage with customers, manage high volumes of messages, and drive conversions through personalized, automated interactions.
2.Can I use ManyChat for free? Yes, ManyChat offers a free plan that allows you to manage up to 1,000 contacts with some feature limitations. For more advanced features and larger audiences, paid plans are available starting at $15 per month.
3.Is ManyChat safe to use? Absolutely. ManyChat adheres to the latest security protocols to ensure that user data is protected. This includes encryption and other security measures to keep your interactions safe.
4.What are the main benefits of ManyChat? The main benefits of ManyChat include 24/7 customer support, increased sales and engagement through personalized interactions, cost and time efficiency through automation, and robust lead generation capabilities.
5.How does ManyChat integrate with other platforms? ManyChat seamlessly integrates with numerous third-party applications such as Google Sheets, MailChimp, HubSpot, and more. These integrations enhance its functionality, making it easier to manage and analyze your marketing efforts across different tools.
6.Is Manychat legit?
Yes, Manychat is legit. Manychat is an official Meta Business partner and one of the largest chatbot platforms in the world. The platform is used by over 100,000 Instagram accounts.
Conclusion
ManyChat stands out as a comprehensive chat marketing tool that excels in automating and personalizing customer interactions. From small businesses to large enterprises, this platform offers scalable solutions to meet diverse marketing needs. ManyChat’s user-friendly interface, extensive integration options, and robust feature set make it a valuable asset for enhancing engagement and driving sales.
Unlock the full potential of your customer interactions with ManyChat today! Whether you’re just starting out with chat marketing or looking to elevate your current strategy, ManyChat offers the tools and features to make it happen. ManyChat is a powerful tool that can transform the way you interact with your customers. It streamlines communication, automates tasks, and helps you grow your business. While it has a learning curve and some limitations, the benefits outweigh the drawbacks.
If you’re looking to save time, boost engagement, and provide top-notch customer service, give ManyChat a try.
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